BRAND BAGGAGE
A free clarity card deck FOR founders
If your brand still feels like it’s wearing 2019 energy, it’s time for a reset.
Brand Baggage is a free deck of prompts for founders in the stretch - where your brand's no longer "who you are", not quite "who you’re becoming".
Whether you’re circling a rebrand, stuck in tweak-mode, or just feeling disconnected – this deck helps you stop overthinking and start realigning.
One card, one shift, one breakthrough at a time.
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Where your brand’s actually meant to go
The Boarding Pass
What’s weighing your brand down (that excess baggage)
The Heavy Stuff
What still feels true, sharp, and uncopyable
The Carry-Ons
What you’ve outgrown but keep lugging with you
The Departure Gate
Inside the deck:
With over 15 years shaping communication strategy and brand development for some of the world’s most influential companies, Carly knows one great brands aren’t just born – they’re built through bold thinking, creative vision, and a clear sense of purpose.
At St. Comunica, she partners with founders to get clear on the edge they’ve been circling – that distinct voice, vision, and value only they can claim – and builds a brand that leads with it.
Driven by curiosity and a deep desire to create something that resonates on every level, Carly has the ability to connect the dots others miss – distilling what matters into a brand that feels deeply aligned.
YOUR CREATIVE PARTNER
MEET CARLY
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