Kindred Co empowers entrepreneurs to build and grow authentic businesses that reflect their personality, values, and goals.
It was important to them that their brand was intentional, rather than based on current trends. When designing the identity, we created visuals that stay true to Kindred’s brand essence - approachable and beaming with fun, confident energy.
We brought to life the brand with distinctive type forms and rich colours that draw inspiration from Japanese culture. The custom brand icon represents the ginkgo leaf, and Kindred's vision to become a symbol of vitality to the entrepreneurs they serve.
PrOJECT SCOPE:
Brand Identity
Kindred Co
DELIVERABLES
Branding | Social Media Templates | Stock Image Curation
WHAT THE CLIENT HAD TO SAY:
"Carly was so warm and friendly when we first met, which transcended all of our interactions through the branding process.
She asked super thoughtful questions to help me hone in on a brand mission, and I really appreciated her patience every step of the way. I feel like I didn’t have a clear vision of my branding beforehand, so she really helped me bring the “essence” of my brand to life! She was kind and responsive to my feedback during revisions, and it was definitely worth it to feel that heart flutter when I saw the final versions! She’s simply the best!."
- Brynna
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