Madel Mazzella is a life and mindset coach based in New York. Her goal is to educate women about limiting beliefs; while providing a space for them to show up as their best selves and continue their high achieving lifestyles.

Madel came to us looking for something more sophisticated and personal. Something that will reflect her unique approach to coaching.

For this full branding and a 'website in a week' project, our goal was to create a brand essence that combines Madel’s empowering, unapologetic signature style with one that can attract the ideal clients she wants to work with – woman who want to overcome the conditioning of people-pleasing and playing small.

With the use of editorial typography, a bold and feminine palette with a touch of gold, and a modern and clean website layout, we were able to emulate an authentic and aligned brand experience. One that allows space for her to shine and for her ideal clients to feel her warm embrace, as if they were walking into a session with her.

PrOJECT SCOPE:

Brand Identity + WEBSITE DESIGN

Madel Mazzella

DELIVERABLES

Branding | Website In A Week | Showit Template Customisation | Social Media Templates | Stock Image Curation

WHAT THE CLIENT HAD TO SAY:

" I’d highly recommend Carly to anyone who wants to have a website and/or brand that represents who they are.

You’d be working with someone who’s organized, professional and detail oriented.
You’d be involved in each step of the process providing feedback and communicating your vision. I couldn’t be happier with my brand and website.