The TAKEOFF
[BETA]
SAVE $1500
NEW BRAND + WEBSITE INTENSIVE | DONE-FOR-YOU IN 4 WEEKS
You’ve been head-down, wearing all the hats, building a business you’re proud of. You know you’re on the brink of something bigger. But your brand? It's still lagging behind.
The Takeoff is a focused, high-impact sprint for founders, thought-leaders and service providers ready to step out of the almost-there and start owning their space. No fluff. No lag. Just clarity, confidence, and a presence that actually lands.
You've built the BUSINESS.
Now BUILD THE BRAND to match.
JOIN THE WAITLIST + SAVE $1500
GET EARLY ACCESS – SAVE $1500
‘More of the same’ won't stand for something. It won't land you the aligned clients, open up high-value opportunities, or set you up to stake your claim in the market.
A brand and website built for your next level doesn’t just mimic - it cuts through, and carves out a space so distinct, they can’t possibly ignore you.
It's not. and deep down you know it.
Let me guess., you’ve been stuck in comparison mode, tweaking the templates, copying the same colours as your competitors, hoping it’s just enough to stand out.
READY to STOP copycatting YOUR CATEGORY
- and START shaping IT?
Aiden & Ivy Travel
— LYDIA
"Loved, loved, loved working with Carly. She really understands the vision one has for their website and brings it to life. It pulls in traffic and I'm constantly getting compliments for how it looks. Best investment!"
GET EARLY ACCESS – SAVE $1500
IF THIS FEELS FAMILIAR, THE TAKEOFF WAS MADE FOR YOU.
You have big plans for 2025 - and love the idea of moving fast, with expert guidance, and no guesswork.
You’re starting out and you recognise you need to enter the market with a stand out brand from day one - one that commands respect, inspires trust.
You're ready to be recognised as the industry leader you already are - you just need the visual credibility to back it up.
You’ve outgrown the Canva logos and stitched-together websites, and want a brand and online presence that actually feels pro.
You’re gearing up for a launch, pivot, or visibility push – and your current brand feels misaligned with where you business is headed.
YOU MIGHT BE HERE IF:
The TAKEOFF is a STRATEGIC SPRINT – one that MOVES you from circling THE EDGES of your POTENTIAL to FULLY LANDING your SPACE.
WHAT MAKES THE TAKEOFF DIFFERENT
We dig deep into your vision, build a brand with backbone, and design a website that activates it. Most services stop at either design or strategy. The Takeoff integrates both to close the gap between where your business stands today and where you want to lead tomorrow.
SAVE $1500 WHEN YOU JOIN THE WAITLIST
I’m ready to rise →
Plants First Nutrition
— ROSLYN
"Working with Carly was nothing short of a dream. This is my SECOND rebrand in 3 years because my previous branding/site just wasn’t doing it for me and although I was expecting to love the result of Carly’s work, I didn’t expect to be this blown away. From start to finish, Carly was organized, punctual, and communicated so well. She exceeded my expectations and my jaw dropped every time she sent over a few more finished pages with the updated branding for me to review. She’s passionate about what she does and this carries through in all of the work she delivers. Thank you , Carly, for elevating my business and brand in ways I never imagined possible"
"I’m OBSESSED with my new brand identity and website and I finally feel like it aligns perfectly with who I am as a business owner, CEO, and nutritionist. I can’t recommend Carly enough"
WHAT THEY'RE SAYING
DISCOVER YOUR POTENTIAL
SAVE $1500 – DOORS OPEN TO WAITLIST on 15 JULY
THIS ISN'T ABOUT doing more.
IT'S ABOUT
building better.
To keep the sprint on track, we request feedback within 2 working days at each stage. Don’t worry - this typically only requires 1–2 hours of your time per week.
- Basic Search Engine Optimisation (SEO)
- Fully Responsive Website
- Showit + Wordpress Training Session
We finesse your site with two rounds of revisions, optimise for mobile + SEO, and wrap with a live website training. You’ll walk away with a polished brand and website, ready to launch with confidence.
Week 4: Final Touches + Takeoff
- Website Strategy Session
- Custom Showit Web Design
- Custom WordPress Blog Design
We'll do a deep dive into your website strategy and goals to map out a premium Showit website that aligns with your business and drives results. A strategic custom 5-page site (plus an integrated Wordpress blog) designed to guide your ideal clients through your brand story – and straight to “work with you.” It’s all about building trust and positioning you as the undeniable choice.
Week 2-3: Website Design Sprint
- Custom Logo Suite: Primary Logo, Secondary Logo, Sub Mark, Brand Mark, Website Favicon.
- Pattern, Colour Palette, and Typography Selections
- Image Curation
- Final source files
- Brand Manual
Your new brand takes shape, fast. We design and deliver your full visual identity suite that turns your brand into a recognisable, high-end experience. One concept, refined with your feedback.
Week 1: BRAND IDENTITY SPRINT
We’ll get everything lined up for takeoff. Inside your client portal, you’ll find a brand discovery questionnaire and exploration exercises. Your website copy and brand imagery are due two weeks before our start date. We’ll kick off with a 1:1 strategy session to uncover your unique edge and define what makes you distinctively different. We'll then prepare the creative direction to ensure every element supports your goals from day one.
PREP WORK: BRAND DISCOVERY
- Brand Discovery Questionnaire
- Brand Strategy Session
- Creative Direction
The Takeoff is a high-impact, deeply collaborative brand transformation done for you in just four weeks. We blend strategy, visual identity, and website design – each phase intentionally crafted to ensure every touchpoint of your brand aligns with your expertise, vision, and next-level.
Keep Mini Spaces
— Jeremy & CLARISSA
"We thought we were getting a logo and a website and we walked away with so much more! Anyone who is starting a new business or going through a rebrand you have to engage Carly. She guided us through the whole process and really helped us dial down on who our customer really is. The marketing insights and her expertise really shone through! Our branding and website is perfect! Could not recommend Carly enough!"
"Anyone who is starting a new business or going through a rebrand you have to engage Carly."
WHAT THEY'RE SAYING
DISCOVER YOUR POTENTIAL
JOIN THE WAITLIST
This is a beta round with only 3 spots left, and exclusive perks including $1500 off when you join the wailist.
As a beta client, you agree to provide feedback and a testimonial at the end of our project :)
OCT – 1 SPOT
SEPT – 1 SPOT
AUGUST – 1 SPOT
3/4 spots remaining
VIP Design Day (up to 7 hours) for any branded collateral (i.e. social media templates, marketing materials, merch, lead magnet creation + workflow). Valued at $1500 USD.
PAY-IN-FULL BONUS
* All pricing in USD
** BONUS VIP DESIGN DAY VALUED AT $1500 **
PAY-IN-FULL
USD
PAY-IN-INSTALMENTS
1:1 recorded training session on how to confidently update your website so you can stay in control.
Website Training
Google Analytics tracking, embedding live Instagram feed, embedding scheduling/booking form.
THIRD PARTY INTEGRATIONS
Page titles, meta tags, alt text, keyword structure.
Basic on-page SEO
Includes Blog Home, Category, Single Post page.
INTEGRATED WordPress Blog Design
Custom Showit Website Design
Up to 5 custom website pages (i.e. Home, About, Contact), including 1 long-form sales page for your offers/services.
Website Strategy Session
A deep dive into your website strategy and goals to map out a site that aligns with your business and drives real results.
WEBSITE DESIGN
A PDF with all brand guidelines, and your brand’s logo files exported in final formats (.PNG, .JPG. .SVG, .EPS & .AI).
Brand Manual + Brand Files
Image Curation
Sourcing high-quality imagery to align with your brand.
Primary logo, secondary logo, submark, brand mark & favicon, colour palette, typography systems, and any brand elements.
Brand Logo Suite
We'll explore and present unique concepts to set your brand apart in your industry.
CREATIVE DIRECTION
A focused, high-impact session where we sharpen your brand’s unique edge and direction.
1:1 Strategy Session
A strategic pre-session questionnaire to uncover your brand’s core foundation and goals before we meet.
Brand Discovery
BRAND IDENTITY DESIGN
The INVESTMENT
CUSTOM BRAND + WEBSITE DESIGN | DONE-FOR-YOU IN 4 WEEKS
I've seen what happens when visionary founders remain trapped in the DIY brand loop. Your expertise gets overlooked, your prices stay lower than they should be, and you never quite feel confident putting yourself out there.
That’s where I come in.
I've helped dozens of founders transform their brands from forgettable to unmistakable through strategic distinction, not just surface-level aesthetics.
The Takeoff isn't just a pretty logo or a website. This is a strategic recalibration – one high-impact sprint to tap into your core, build a brand that feels expansive, and create an online presence that actually lands.
Strategist, designer, and someone who’s spent 15+ years helping founders go from almost-ready to unmistakable.
FOUNDER OF ST. COMUNICA
I'M CARLY
— LORI
Here Today, Africa Tomorrow
"Her exceptional time management skills and impressive ability to quickly understand and adapt to a field outside her own expertise make her stand out. I was fortunate to have found her company, St. Comunica."
"Working with Carly was an absolute pleasure. She has an incredible eye for design and consistently maintains the highest level of professionalism throughout the entire process.
WHAT THEY'RE SAYING
DISCOVER YOUR POTENTIAL
Made for you if you’re craving the freedom to:
Stop hiding behind a brand that feels generic and underwhelming, and start claiming the space you’ve earned through your expertise.
Own your space
FEEL PROUD t0 SHOW UP
Finally feel that surge of confidence when you send your website link, knowing it captures exactly who you are and what you do best.
Command premium prices confidently, with a brand presence that visually justifies and reinforces your value.
CHARGE YOUR WORTH
WHAT THEY'RE SAYING
DISCOVER YOUR POTENTIAL
— PAYTON
Stay Modern Properties
"I hired Carly for the whole experience from brand kit to website intensive and I’m so glad I did. Change isn’t always easy, but with Carly, she made the whole experience fun and as seamless as it could be. She really took the time to understand my business to make my vision and goals come to life. I know consider Carly as a part of my team and look forward to continuing to work with her on all my design and website needs!"
"Change isn’t always easy, but with Carly, she made the whole experience fun and as seamless as it could be"
I usually book ~2 months in advance. If you’re considering working together, the sooner you reach out, the better your chance to secure a beta spot that's heavily discounted and aligns with your schedule.
01. How far in advance should I book?
The full process takes around 4 weeks from kickoff, depending on your start date. This isn’t a rushed job - it’s a focused sprint that condenses our signature brand and website process into four intentional, high-impact weeks. With strategic prep work done beforehand, we’re able to move quickly and collaboratively to deliver a cohesive, strategy-led outcome without the overwhelm of a drawn-out timeline. To help us prepare, you’ll need to have your website copy and brand imagery ready two weeks before your start date.
02. What’s the timeline?
Because strategy and design are most powerful when built together. Instead of stitching things together from different sources, we create a cohesive, collaborative process that delivers clarity, consistency, and stronger results. Each phase plays a key role - removing one weakens the outcome. That’s why this is offered as a complete, end-to-end experience.
03. Why is this an all-in-one experience?
Visionary, service-based founders and thought-leaders who value clarity, collaboration, and a brand that reflects the depth of their work. This process moves quickly and works best with prompt, decisive feedback - so if you’re ready to step into that next-level presence and co-create something powerful, this was made for you.
04. Who is this best suited for?
We know you're busy, which is why we've designed this process to be as seamless and efficient as possible. Your biggest time commitment is the two x strategy workshops (60 minutes each) that you’ll book at a time that works for you. All feedback and communication are done on your own time via your dedicated client portal. For feedback on design, we request a 2-working-day turnaround to keep things on track, but this typically only requires an hour or two per week.
05. How much time will I need to dedicate?
The Takeoff is designed to be holistic. Most website challenges stem from deeper brand gaps - so we solve them at the source, building something that works cohesively across every touchpoint.
06. Can I book just the website without the brand?
We go deep into the foundations of your brand - your vision, values, audience, positioning, and offer suite - so every decision we make moving forward is grounded in strategy. While we don’t produce a formal brand strategy document, the insights gained here directly inform your visual identity and website, providing clarity and direction.
07. What’s included in the brand strategy workshop?
Just one. I follow a one-concept approach rooted in strategy, so we stay focused on the strongest design. From there, you’ll have two rounds of refinement to get everything just right.
08. How many design concepts will I see?
I design exclusively on Showit. It offers unmatched creative freedom, mobile responsiveness, and an intuitive, drag-and-drop interface – so you can make updates with ease long after we wrap up.
09. What platform do you use?
It’s available as an add-on. Your website design is only as strong as the words it’s built around. Collaborating with a copywriter creates a seamless, results-driven experience. If you're writing your own content, I'll provide a copywriting workbook for you to fill out when you get onboarded.
10. Is website copywriting included?
Yes. You’ll receive a live 1:1 recorded training session and support resources, so you feel confident updating your site going forward.
11. Will I be able to manage my website after launch?
Basic on-page SEO is included – title tags, meta descriptions, image optimisation, and alt text. If you’re looking for deeper keyword strategy or blogging support, I can recommend trusted Showit SEO partners.
12. Is SEO included?
We highly recommend investing in professional photos, and include a photoshoot guide to help you find a photographer & plan your brand shoot. There are a couple of things we don’t include in the project scope. These include font licenses, domain registration costs (~$20/yr), your Showit subscription (~$24/mo), website copywriting, SEO (basic SEO is included with websites), printing fees and additional revision rounds (beyond the two rounds included in each package). Other optional tools like your email marketing platform (~$35/mo), and a canva.com pro subscription (~$119/yr).
13. Are there any additional costs?
FAQ: Everything you need to know about The TAKEOFF
You need a brand that feels like you -
and the support to build it with clarity, not confusion.
Whether you’re pivoting, launching, or levelling up - The Takeoff is one high-impact sprint to tap into your core, build a brand that feels expansive, and create an online presence that let's you claim your space in the sky.
Before you go
SAVE $1500 → ONLY 3 SPOTS REMAINING
You don't need another
"good enough" brand.
I’d love to hear all about your story and vision. Fill out the form to start your journey to levelling up you brand with a complimentary 30-minute discovery call. During the call, we’ll discuss your current challenges and goals, explain how our approach can benefit you, and determine if we’re the right fit for your needs – all while answering any questions you may have.